The “hyper nature” by
Matty Bovan
Matty Bovan transports us with his designs into a universe saturated with color, loaded with strength but at the same time full of grace. He combines the aesthetics of rubbish with a colorful pop and some urban airs. His creation is very connected to his person, his life and his vision of fashion.
Bovan ventures in unusual ways in the world of textures. In his collection for the Spring/Summer 2018 London Fashion Week, we can appreciate a work with diverse multilayered materials: tulle and ribbons, brooches and zippers, wool, silk and lurex. The final result is a patchwork appearance but with a more sculptural character. All this in line with the use of natural elements such as flowers and branches, an aesthetics that he has called "hyper nature“.
For this occasion he also presented his collection of handbags made in collaboration with Coach that show a more commercial vision of his work.
Qualified as one of the great new talents of English fashion, he belongs to a generation of creators who bet on cross-dressing and a certain baroque style, among which is also Charles Jeffrey (LOVERBOY).
Matty Bovan graduated with honors in 2015 from Central Saint Martins where prestigious designers such as Alexander McQueen and John Galliano have emerged.
With the parade that closed his collection, he won this year's LVHM prize, having already been awarded the Chloe Award a year ago.
Born in York, the designer lives with his mother, who shares and understands his creative energy.
His house is an extension of himself, of the atelier and of this universe of apparent chaos, but full of total coherence.
All these aesthetics are enhanced and acquire more glamorous tints in his parades.
"I see every season as a universe that I have to populate, you have to transport yourself and the people who look at it, otherwise it does not make sense to make a show" he confessed to the Evening Standard.
It is that world of estrangement and dissonance, where his sources of inspiration are the films of Derek Jarman and Alice in Wonderland.
These disruptive aesthetics are found in each of his styles and collaborations for magazines such as Love Magazine. He already enjoys a great acceptance within the industry insiders.